Electronic Media Not a Threat To The Traditional Medium , says Nicholas IBENU

While mentioning that the traditional media houses which fell short in embracing the ‘new normal’ suffered the fate of demise, he however, pointed out that the new media will not have a specific definition yet, since the word “new” implies a time factor.

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Electronic Media Not a Threat Traditional Medium , says Nicholas IBENU

The reality of the coming of the electronic media will not be a death sentence for traditional media, but rather to exist side by side to complement the later; observers have noted.

The changing circumstances according to development need, has led to the emergence of the new media for information dissemination, particularly with the coming of the online media.

Due to changing environment in mass media, the boundaries of each of the traditional medium such as newspaper, radio, television and magazine, have learnt to embrace and integrate their contents online.

In a recent lecture organised by the Apapa Parrot Group in Lagos, Online Lecturer and Computer Forensics Analyst, Nicholas Ibenu Jr., speaking on the phenomenon, classified the development phases in the state of Journalism into the Neolithism of the Old Media; the New Media Revolution; the Mutiny of the New Media; the Spatiotemporal of the old and New Media.

The Computer Forensics Analyst said it is evident that rather than replacing traditional media, the new media is serving to supplement the old media, often working side by side to further enhance traditional media organizational goals.

In this case, newspapers have embraced both the the existing traditional print editions and the online editions, such that while media  contents are found in newspapers on news stands, they can also be assessed on newspapers’ websites with constant updates.

Under the ‘new-normal’, newspapers online platforms are updated throughout the day and readers are encouraged to comment in real time, while columnists often have their own blogs on the site as well.

Five linkage factors highlighted by Ibenu on the integration of the old and new Media are communication, collaboration, community, creativity and convergence.

While mentioning that the traditional media houses which fell short in embracing the ‘new normal’ suffered the fate of demise, he however, pointed out that the new media will not have a specific definition yet, since the word “new” implies a time factor.

According to him, the Country is still operating on what he referred to as the web 2.0 which he defined as the second stage of Information Technology development and the possibility of joining the next stage of the information Technology jet age is fast approaching which can be referred to as the “network media”.

Apapa Parrot Group, founded by  Thomas Ayim, is an upcoming Group that engages youths in Apapa , Nigeria for community projects and Tech Community Initiatives since 2016. One of the project that made them gain recognition was the latest project carried out recently at the residence of Senator Muniru Muse and the late Dr. Edmundson Opia’s house in Apapa.

In further comment, Ibenu recommended that Nigerian youths prioritize online Media advocacy programmes and Technology community initiatives as it possesses the capacity to liberate them from injustices and corruption malpractices in the society which currently embroils almost half of Nigeria’s youth in abject nervosity.

Ibenu encouraged the Apapa Parrot Group to equip themselves with different characteristics that would distinguish them from other organizations since they have set out to continue to influence the society at large.

He however, urged young Nigerian media practitioners to remain in continual diligence in the major objectives of harnessing the need to develop communities and inform the public about the power of positive publicity since the media stands as the watchdog of every society.

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